Gaze: social commerce from concept to alpha

The challenge

The early product combined a social feed with commerce. The team needed a coherent first experience and a practical scope for an initial release.

What I did

• Connected the review, discovery, and commerce ideas into a coherent product direction.
• Developed account, feed, profile, and interaction concepts with attention to the first-use experience.
• Collaborated on priorities and handoff so the early team could focus on the most important product behaviors.