Selected work · 2014–present
Work
UX architecture, research, and product design for complex systems and the people who use them.
SAVI — Indiana University · 2024–2025
Unifying a community data & analytics platform
A unified approach to finding, exploring, and working with community data.
Read case study
Merck · 2020–2022
Digital transformation: bridging trust and innovation
Customer experience strategy for a complex healthcare engagement program.
Read case study
Safeco — Liberty Mutual · 2018–2019
Safeco Agent Portal: one best-of-breed experience
Information architecture, content strategy, and interaction design for an insurance agent portal.
Read case studyAmazon · 2014–2015
Amazon Vendor Platform: a roadmap to one system
A clearer experience model for a fragmented set of vendor tools and workflows.
Read case studyMakertank · 2023–present
An AI-native platform for small and midsize businesses
Helping SMBs adopt practical AI with human-in-the-loop workflows.
Read case study
Safeco
Safeco Agent Incentives: an instant-win reinvention
Behavioral design, prototyping, and lightweight game mechanics for an agent rewards experience.
Read case studyGaze Social Commerce · 2023–2024
Gaze: social commerce from concept to alpha
Hands-on product design for a startup built around peer-to-peer video reviews.
Read case studyUSDA · 2022–2023
USDA: reaching underserved communities
Research framework and partner-portal concepts for underserved communities.
Read case studyREI · 2015–2016
REI: search and navigation systems for merchandising
Homepage strategy and reusable templates connecting commerce, expertise, and brand.
Read case studyEarlier work, 1999–2014
Microsoft Bing & MSN · Coca-Cola · Levi's · Hotels.com · Zurich · Vitaminwater · Gorillaz · Tiger Beer
Agencies and consultancies across the USA, UK, and Singapore.