Digital transformation: bridging trust and innovation

The challenge

The program needed a clearer understanding of healthcare professionals’ needs, patient experiences, and organizational constraints before selecting the next digital opportunities.

What I did

• Developed a research framework and stakeholder view to identify what was known, what remained uncertain, and where alignment was needed.
• Partnered with research teams on cardiologist and field-representative discovery, then organized insights into a customer-needs landscape and Jobs to Be Done.
• Designed and facilitated ideation, visualized concepts, and helped prioritize opportunities for validation and prototyping.